Make Your Brand a Masterpiece

Setting the bar for high-end graphics.

Consistent branding anywhere, anytime

In reproducing Georges Seurat’s painting masterpiece “A Sunday on La Grande Jatte” onto a paper cup more than 20 years ago, Letica became the first in the industry to use Pixel-Print technology. This established a new benchmark for printed detail and a new world of possibilities for high-quality print cups. Ever since, Letica has considered graphics and printing as important as the packaging products themselves.

Its centralized, expert team in Clarksville, Tennessee networks closely with customers on graphic artwork, design, color separations, electronic or film preparation, print plates and labels. Then, through our logistics network, the team supplies these materials to any Letica manufacturing plant. This ensures your corporate branding is reproduced consistently across all plants and all projects.

Graphics can be printed on virtually any packaging product we offer, and the links below describe the many graphic and print technologies we utilize. If you’re not sure which may be best for your needs, our Graphic Services team would be happy to provide a consult.

Graphic Art Design

Heat Transfer – Rotogravure labels

Heat Transfer – Flexographic labels

Heat Transfer – Digital labels

Dry Off-set Printing (Plastic

Off-set Printing (Paper cold cups & trays)

Flexographic Printing (Paper hot cups)

 

Graphic Art Design

We know product aesthetics and shelf appeal are critical. Images must convey quality, UPC codes must be crisp, instructions must be readable and the overall look must be on brand. That’s why Letica continuously invests in modern graphic design and decoration technologies so your brand looks its best.

Our veteran graphic design and pre-press team based in Clarksville, TN may be among the first Letica employees with whom you interact. Their hands-on approach revolves around understanding your needs, providing expert advice on the best artwork and decoration technique to use and ensuring your job gets done right. And when we feel we can help you optimize your project, we’ll even propose lower-cost solutions that will still look great.

The team is fully outfitted with resources to design and manage your artwork, labels, color separations, digital or traditional film preparation and printing plates. Then, we seamlessly transport decoration materials to the Letica facility producing your job. We also ensure proper version control by systematically retiring old plates or labels. Collectively, our capabilities and oversight ensure consistent and flawless reproduction of your brand and color palette regardless of where it’s printed.

 

In-mold Labeling

This most durable decoration process is great at providing maximum coverage with photo-quality gradations and rich colors, making it well suited to reproduce colorful, complex artwork. It is often used for high-end decoration of rigid containers, and can accommodate up to nine colors which can be applied in a gloss finish.

Applicable for: Rigid containers

 

Heat Transfer Labeling - Rotogravure

This decoration process is great at providing photo-quality gradations and rich colors, making it well suited to reproduce colorful, complex artwork. It is often used for high-end decoration of rigid containers, and can accommodate up to nine colors which can be applied in either a matte or gloss finish.

Applicable for: Rigid containers

 

Heat Transfer Labeling - Flexographic

This decoration process is able to accommodate photographic images in CMYK or Pantone® colors, but with a lower level of detail than gravure labels and is limited to white containers. Smooth gradations, vignettes, small font sizes and thin lines are not recommended for this process. It is often used for decoration of rigid containers, and can accommodate up to nine colors which can be applied in either a matte or gloss finish.

Applicable for: White rigid containers

 

Heat Transfer Labeling - Digital

When you have a low-volume complex design, digital heat transfer labels are your best solution. This process is capable of high-end CMYK process color printing of photographic images. All color space is converted to CMYK so only CMYK simulations of the Pantone® color library are available. Metallic inks are not available with this type of label.

Applicable for: White rigid containers

 

Dry Off-set Printing - Plastic

This most common process is popular for simpler designs such as line-work, flat screen tints and limited photographic reproduction. For more complex screening, we can utilize our digital plate-making ability to enhance printed reproduction. Small fonts or thin lines are not recommended for this print process. Off-set printing utilizes the Pantone® library for all print colors, accommodating up to six colors on rigid containers and up to eight on thinwall and plastic cups.

Applicable for: Rigid and thinwall containers and plastic cups

 

Off-set Printing - Paper

Off-set printing on paper can be used to reproduce high-quality photo-realistic images of people, products or complex graphic designs. It accommodates high-resolution images, high line screens, smooth gradations and tight registration tolerances between colors. This process can produce an unlimited color palette using a four-color CMYK lithographic process as its foundation; Pantone® colors can also be used.

Applicable for: Paper cold cups and trays

 

Flexographic Printing

This technique is well suited for simpler designs such as line art, low line screen designs or those that only require spot color. An economical solution, it accommodates up to six colors. For artwork with gradations and smaller font sizes, off-set printing is recommended to ensure clear readability.

Applicable for: Hot paper cups and insulated sleeves

 

Back to top